Product · 2026-09-07

Utility isn't always practical

Look honestly at the most addictive products on earth: status signalling, crowdsourced validation, voyeurism, entertainment. Not one is a tangible service; not one fits on an invoice — and together they hold billions of people. When you ask what your users are here for, don't assume the answer is something practical.

Observe what people do, not what they say — and never just what you intended.