Growth · 2026-08-22

The forgot-password flow is a growth budget

Say a thousand users forget their password this month — with a reset flow on a free email tier, you still have thousands of sends left for brand-new signups. That's not a leak in the bucket; that's a healthy growth rate running on free infrastructure. Skip the flow and every forgotten password is a lost user instead of a sent email.

People will forget. Mercy is cheaper than churn.